Noja.uk
About:
NOJA covers the different projects and businesses I'm working on.
TeamArchie
Live Auctions
TeamArchie was a Pokémon-focused live-selling business built around Whatnot, combining live auctions, product sourcing, community building and content.In just 5 months of active selling, TeamArchie generated £20k in sales, reached a peak of 2,156 concurrent viewers, and built a consistent customer base through weekly live streams.The project focused on testing products, sales formats and content strategies while building a recognisable brand from the ground up.£20k sales · 2,156 peak concurrent viewers · 16 average buyers/day
NauticaLoot
DropShipping
Nauticaloot was a TikTok-driven dropshipping project focused on LEGO products sourced through Chinese distribution.In just 1 month, the account generated 16M+ organic views and approximately £2.5k in sales, without holding any stock in-house.The project explored how viral short-form content could be turned into an e-commerce business with minimal upfront inventory and a highly scalable fulfilment model.
ArchieRust
Content Creation
ArchieRust was an early content creation project built around TikTok during its rapid growth in the 2020 era.Across the account, content generated 220M+ views, 6M+ likes and grew the page to 50k+ followers. The audience and reach also led to brand deals and paid collaborations.The project provided early experience in short-form content, understanding viral formats, audience growth, brand partnerships and consistently producing content designed for large-scale organic reach.
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